The Digital marketing Marketing Strategy
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Digital marketing is the promotion of products or brands via one or more forms of electronic media. Social Media Marketing is a component of digital marketing.
- Digital marketing is often referred to as 'online marketing' or 'internet marketing'. Digital Marketing includes many advertising channels including SEO (Search Engine Optimisation),
- Email marketing (e-newsletters), Social Media marketing, Pay per click advertising (e.g. Google AdWords), Brand Monitoring and Reputation Management.
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Why Digital Marketing Is Important
Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction.
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Digital Marketing Which Covers
Online Promotion
Online Brand Reputation
Web Content Management
Search Engine Optimization
Search Engine Marketing
Social Media Optimization
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Three Keys to Digital Marketing Success
1. Manage complex customer relationships across a variety of channels – both digital and traditional.
2. Respond to and initiate dynamic customer interactions
3. Extract value from big data to make better decisions faster.
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Marketing Campaigns
Social Media Marketing
Pay Per Click
E-Mail Marketing
Online Advertizement
Facebook marketing
Twitter marketing
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