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WhatsApp Marketing


WhatsApp Marketing

If you’re reading this post, chances are you understand the marketing power of WhatsApp.


Our platform has a wide reach with 2 billion users,1 and we estimate more than 1 billion users connect with a business account across our messaging services every week.2 And in Kantar’s research, 66% of respondents said they’re more likely to buy from a brand they can connect with over messaging.3


Despite these benefits, getting your marketing team to adopt business messaging might not be a walk in the park. You’ll need to obtain legal and budget approvals like you would with any new software. You’ll also need buy-in from marketing team members, who might be concerned about learning a new platform.


Rest assured, the WhatsApp adoption process can be smooth and straightforward. Read on to learn how to build your first business messaging campaign, so you and your team can feel confident investing in WhatsApp.

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