SEO stands for Search Engine Optimization, which is the practice of optimizing a website or a piece of content to improve its visibility and ranking in search engine results pages (SERPs).

The goal of SEO is to make your website or content appear on the first page of search results for relevant keywords or phrases. This is important because the vast majority of people who use search engines only look at the first few results, and tend to ignore everything else.

SEO involves a variety of techniques, such as optimizing content for keywords, creating high-quality backlinks to your site, improving website loading speed and mobile responsiveness, using appropriate meta tags, and ensuring that your site has a clear and logical structure.

SEO is an ongoing process that requires ongoing effort and attention, as search engines constantly update their algorithms and ranking factors. However, by implementing effective SEO strategies, businesses can significantly increase their online visibility, attract more targeted traffic to their websites, and ultimately, generate more leads and sales.